The NBA All-Star Game is this weekend, and as expected TNT is going to great lengths to promote the game. Plenty of insider access and coverage, lots of fun sideshow-style events…and oh, who could forget ads featuring the music of breakout indie rapper Macklemore!
I’ve gotta applaud your taste, TNT – Macklemore has some amazing tracks on “The Heist.” So which one did you go with? I bet it was “Can’t Hold Us,” right? Or maybe it’s “Gold” – you know, like in the metaphorical sense? Hell, “Thrift Shop” doesn’t even make sense here, but it’s so catchy that you might as well, right?
Wait. You…you went with “Wing$?” Wait….wait what?
So feel free to watch the video if you like, because it’s actually a pretty great song in its own right. It’s just, you know…that it’s a song about the dangers of materialism, with a focus specifically on – wait for it – basketball shoes.
TNT edited out all of the objectionable lyrics for the sake of their video, of course – it’s not going to be good for business to hear Macklemore mention how his friend’s brother was murdered for his Air Jordans, or say things like “these Nikes helped me define me but I’m trying to take mine off” – but I mean, even having the subtext of this song around makes the ENTIRE VIDEO feel like it’s just there to fuck with your mind. Mission accomplished, TNT.
I’m not sure what to believe about any of it, to be honest. Is this an ironic statement on TNT’s part about their own product? Did they just pick the track because it’s vaguely about basketball? And what’s Macklemore’s role in all of this? For someone who seemed awfully concerned about not being a consumer whore anymore, he and Ryan Lewis APPEAR IN THE MUSIC VIDEO. What’s next, being asked to play at the next pope’s confirmation ceremony and playing “Same Love?” Man my head hurts.
In conclusion, I don’t know what’s real anymore.