Remember that Game of War ad I picked apart a few pages back? Well while the whole world spent their Super Bowl commercial breaks speechless thanks to that Nationwide ad with the dead kid, I was busy rolling my eyes so hard at the new Game of War ad I thought I’d never see straight again. (Was that a ham-fisted enough intro? I sure hope so.)
Ready to get patronized again? Here we go:
You’ll notice that it takes exactly zero seconds before you’re introduced to the sexiness: Kate Upton is nude and being bathed by her servants. Jesus H. F. Christ, Jr., guys: at least the last spot waited until the end to showcase her bouncing, slow-motion cleavage. At this point, I’m impressed the rest of the commercial isn’t just a slow zoom into her rack with a small Game of War logo in the corner.
Just like before, this spot has a title: “Who I Am.” Guess how many times that title is A) mentioned outright or B) alluded to even slightly? I’ll give you a hint: it’s the same number that were persuaded to download Game of War because of the commercials (i.e. zero). So Kate Upton is dressed by her servants (boooooo) and then mounts her horse to ride into battle, resulting in a few more slow-mo shots of her bountiful bouncing baps (awwww yeah). Her acting is predictably terrible, though to be fair it’s not like she has the greatest material to work with: the writing in these spots ain’t exactly Tolkien territory.
To be fair, at least this spot actually alludes to the fucking game, which the last one didn’t do at all. Still: these ads aren’t just approaching Danica Patrick/GoDaddy territory, they’ve ridden a slow motion horse well past that territory. I fully expect the next ad to just be her wrestling a sexy female orc (played by Charlotte McKinney) in a kiddie pool full of oil while a voiceover talks about destiny or honor or some shit. At least that would be more transparent.