Remember this post I did about the dating site dedicated specifically to farmers finding love? Well the estimable writer/honorary GG contributor Joe Posnanski did the same thing, and man oh man is his post like 50x better than mine. Go read that one real quick — he does a much better job with it than old JSG.
In fairness, the commercial he found is different from mine, and trust me when I say he had considerably better material to work with. Either way, I think we can all agree on the real point here: Whoever is creating these ads for FarmersOnly aren’t being paid enough, because they have distilled the art of advertising into its purest and most magical form.
So college basketball is happening right now, but every single part of that is secondary to this commercial I saw during the Oregon-Saint Louis game: FarmersOnly.com. A dating web site made for…farmers. Specifically farmers. MOTHERFUCKING FARMERS THAT CANNOT MEET OTHER FARMERS IN REAL LIFE, APPARENTLY, SO THEY HAVE AN ENTIRE DATING SITE DEDICATED TO THEM.
I’m all for serving niche markets, but, you know…usually in the form of SNL sketches or something. The best part about this ad is that the entire 30 seconds is jam-packed with awesomeness. You have references to God creating the universe in seven days – and then making farmers on the eight day (w…what?), and then farmers getting lonely (w…w…come on now) on the ninth day. You have a series of incredibly gorgeous people, none of whom are ACTUALLY farmers, wearing patronizingly stereotypical farmer apparel. And best of all, the entire premise here is that MOTHERFUCKING FARMERS CANNOT MEET OTHER FARMERS IN REAL LIFE, APPARENTLY, SO THEY HAVE AN ENTIRE DATING SITE DEDICATED TO THEM.
I just…man. This is honestly one of the most ridiculous things I’ve ever seen. Match.com is fine. ChristianMingle.com is niche, but a pretty big one, so whatever. But this? THIS?? I…I almost literally have nothing more to say, since I’m still stunned by this.