…No one except the snarky co-writer of a hyper-critical blog, that is!
This is the commercial for the new Words With Friends board game, which I happened to catch tonight while I was
watching reruns of “That’s So Raven” on The Disney Channel totally watching sports. Now, normally I’d be taking this whole concept to task because the Words With Friends board game already exists in the form of, you know, SCRABBLE – but Hasbro owns both, so I can’t blame them for selling both when a new generation is more familiar with one than the other.
No, my concern is with the commercial itself, specifically the :11 second mark. Let’s hit the blockquote for this one:
“One of the world’s hottest social word games just got more social.”
For those of you keeping track, the implication here is that this version of Words With Friends – a board game that people who are already friends with each other are playing in a living room, in the commercial – is somehow MORE social than the mobile app version, which lets you play against literally anyone in the entire WORLD, from friends to total strangers, all with a few taps and swipes of a touch screen. Yep.
In hindsight, I probably didn’t need that blockquote for one line. But hey, we probably didn’t need a WWF board game either, so there.